Categories: Market

Secret Aldi plan blown up: Will German discount giants reunite soon?

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According to a German media report, Aldi Süd and Aldi Nord are planning to reunite.
patrick bergerreport economy

Aldi north? Aldi south? It’s a long fight! And then this: Earlier this year, a historic milestone occurred at Aldi Nord. A family dispute that had lasted for ten years was resolved. As “Manager Magazine” now writes, this should only be the beginning of something bigger. The German business magazine is referring to insiders here, they are talking about a historic reunification. It seems that the roughest plans have already been drawn up and even the ownership structure has been clarified.

This is surprising. Because Aldi Nord and Aldi Süd have always divided their sales regions in Germany and other countries. A merger would therefore create a sensation in the food retail trade.

According to the magazine’s report, there are now “rough plans” for reunification. So key to the reunion of the two chains is a new holding company at Aldi Nord, which aims to settle disputes in the northern branch of the family, according to “Manager Magazine.” This is a prerequisite for the North and South to be able to grow together again after more than 60 years.

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Aldi is the largest discount seller in Germany. Name: A term composed of the founder’s surname “Albrecht” and “Discount”. In 1961, while he was alive, there was a cordial squabble between Aldi heirs Theo and Karl Albrecht. It was about whether Aldi would also sell cigarettes. Aldi Nord and Aldi Süd broke up shortly after.

Just another logo?

The “rough structure” of the possible new, consolidated discount giant already exists. According to the report, even the cartel agency has no objection to this. Family foundations in the south and north will remain as they are and will not be merged. It is also clear that Aldi Süd should own the majority of the shares of the new company to be established. With 6,520 branches worldwide, the chain is significantly larger and has higher sales than Aldi Nord, which has 5,115 of its own stores. Aldi in Switzerland belongs to the Aldi Süd group of companies, which is represented in a total of eleven countries on three continents.

It is not yet clear when the merger will take place. Will there be a single joint logo in the future? And the ranges are aligned.

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Source :Blick

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