Amag counts on incentives: Charging an e-car at home returns money

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Switzerland is struggling in its own way in the energy transition. The juice should be green, and more and more are needed. Most importantly, as the electrification of transport is a central part of recycling. Auto importer Amag assumes that by 2030, more than 400,000 electric cars of its own brands will be on Swiss roads.

But Amag isn’t just forcing the switch to e-cars, the company is targeting the entire traffic-embedded energy cycle: Amag has bought solar system manufacturer Helion, bringing in-house electricity generation for cars. Synhelion produces green fuel. The Volton division is developing new charging infrastructures. And with Clyde, the company offers a car subscription that will lease electric-only vehicles from Microlino to Mercedes starting 2024.

Clyde isn’t just dealing with cars, he’s handling electricity as well. The subscription includes recharging of cars across Europe. Now Clyde goes one step further: You get your money back if you fill the subscription cart at home. Whether you’re an owner with a rooftop PV system or a renter in an apartment, charging at your own station gives you 30 centimeters per kilowatt hour (KWh).

This is twice as normal in the electricity market. Why is Amag doing this? “We pay for this electricity,” says Martin Everts, Managing Director of Energy & Mobility. “But for us, it’s cheaper than charging cars only at public fast-charging stations. So it’s not just beneficial for customers, but for the company as well.” Everts says charging at home is also important for the entire energy system because it relaxes the grid.

ambitious plans

Clyde’s car subscription plays a central role in Amag plans. “E-mobility is the first service offering that combines power generation, charging and charging infrastructure,” says Helmut Ruhl, CEO of Amag. “It’s becoming the core of entirely new business models.”

Amag is the first auto importer to intervene in the energy sector. This no longer has much to do with the old image of the dealer and garage owner. What is Amag today? “I haven’t found a suitable name for myself yet,” says CEO Ruhl. “But we want to be the leading provider of sustainable individual mobility.”

Local energy companies are likely to have mixed feelings about Ruhl’s ambitions. But the Amag boss emphasizes: “We want to decarbonize individual mobility and are interested in an energy system that we can develop together with partners.

Source :Blick