When you play around with trends enough, you start to appreciate a universal, “impenetrable” foundation more and more – have you noticed? And not for nothing, because she is responsible for 90 percent of your outfit: for example, a crop top in the shape of a butterfly, bought by one fashionista last season, will not look good without comfortable jeans in a good cut. And the popular cargo skirts won’t play without a comfortable T-shirt.
The famous brand, as you remember, successfully launched a rebranding to refresh its DNA and align the current trends of the fashion industry with the already known quality materials and comfortable silhouettes. The collaboration with Ksenia Dranysh (limited edition t-shirts with unique prints) is a beautiful point above and on this journey: the capsule created by the artist together with the brand’s designers embodies exactly what FINN FLARE is now striving for.
“It’s a well-known brand here, it’s over 50 years old! It’s hard to imagine now, but in the early 2000s, this store was the only international brand in my town near Moscow, where I grew up,” Ksenia recalls. – Times are changing, more than 20 years have passed, we are evolving and the brand is transforming with us. With my drawings I wanted to show the Scandinavian nature and the rebirth of meanings, this story is about steadfastness on the outside and passion on the inside.”
And such designer prints are one of the signs of a great t-shirt that will be relevant this season, a year from now, and two years from now. Drawings are a type of decor that will definitely not become an anti-trend and convey your mood and style. But if you’re choosing between something specific, like a portrait of a character that’s popular right now, and a timeless drawing like a landscape or abstraction, we consider the latter an investment.
Add to this detail the “correct” cut: the T-shirt closes the waist and slightly finds the hips, but does not reach the center; the sleeve ends just above the bend of the arm or directly on it, the neck does not “rest” on the neck. If a find meets these characteristics, it passes our face check and enters the wardrobe for summer 2023!