Natalia Frolová
CEO of a fashion brand
Conciseness, elegance, simple but at the same time impeccable cut, comfort and luxury at the same time – all this perfectly describes what is called Italian style in the fashion world. How do you combine simplicity and chic in clothes when such harmony seems impossible? Italian masters and design geniuses have proven that clothes of a simple cut emphasizing the femininity of the figure, complemented by fashionable accessories, will always look stylish. It is no coincidence that the demand for the products of Italian brands is not decreasing.
Characteristics of the Italian style
Neutral colors, play with colors and bright prints are always present on catwalks and streets (especially in summer). Traditional classic silhouettes are complemented by a sense of detail and seemingly imperceptible details when choosing accessories, jewelry, shoes and everything that makes up a complete image. At the same time, it is important that the Italians, in the presence of so many elements, somehow manage not to exaggerate and not go beyond the style, jumping from elegance to vulgarity. To clearly understand the meaning and significance of each element in the current image and to feel organically, comfortably and confidently in clothes – this is the talent of a true Italian.
If we talk about the Italian style in a general sense, then traditional silhouettes are preferred. If it is a dress, then the style is “sheath” or A-silhouette. Skirts are dominated by simple and concise forms: pencil skirt, bell skirt, all-season skirt – these silhouettes perfectly emphasize the beauty of the female figure, make the image elegant and feminine (albeit a little deliberately). A special place is given to trouser suits in the classic shape of a jacket and various narrow or wide trousers, such as palazzo trousers (perhaps the most comfortable invention of Italian designers).
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However, in fashionable Italian clothing, not everything is so strict and conservative, rather the opposite, because one of the basics of style is comfort. And, of course, the feeling of freedom and relaxation is given by knitwear, which is given special attention in this style today.
Knitted turtlenecks, suits and dresses, jeans and T-shirts are elements of a casual style that is firmly rooted in fashion trends. The variety of plastic knits that Italy is famous for allows you to combine and layer.
A special place is given to accessories, to create an image you may need scarves and stoles, hats with a wide brim, handbags – from small to voluminous, sunglasses, various jewelry: earrings, bracelets, rings. Love for jewelry is a must feature of style. Moreover, the brightest and catchiest ones are selected.
The main colors in the wardrobe of Italian fashionistas are beige, white, blue, gray and black, as well as neutral natural tones. Other colors and trendy shades are of course abundant, but the basic ones form the basis of the wardrobe.
Bright colors and an abundance of prints are a hallmark of many famous Italian fashion houses, and this concentration of sharp trends combined with bright sunshine highlights the local color and sensual beauty of Italians.
However, in everyday life, burning beauties prefer calm shades that emphasize their natural figure and grace. The image here is often built on one thing. In the color palette, all other colors can support both the main, most emphasized color, and a smooth transition from shade to shade. Or even playing on the border of light and shadow in monochromatic colors (this is a special Italian skill).
In the fashion horizon of Italy, which resonates in the hearts of Russian girls, there are brands such as Giorgio Armani, Dolce & Gabbana, Prada, Gucci, Laura Biagiotti and many others. They are united by the fact that each of them managed to acquire a rich history, individuality, cut quality and earned the recognition of buyers from all over the world.
Natalia Frolová, Monoroom