Parisians are no longer a landmark: now girls with a sense of style can match them

It is worth starting that the Scandinavian style, questioning the right of Paris to call itself the world capital of fashion, began to be talked about a few years ago – it is certainly not a phenomenon of recent seasons. But to say that in a year or two French fashionistas will no longer be featured as real influencers and all the attention will fall on trendsetters from Copenhagen is also wrong. Yes, the process of changing fashion poles has begun – but it will be a long one.

Fashion experts say that classic Parisian couture celebrates the past and pays homage to the designers of the last century, while Scandinavian fashion is a breath of fresh air of the future, looking several years (if not decades) ahead.

So, if you are all for experiments and unusual stylistic solutions, you should be inspired by street style from Denmark, Norway, Finland and other Scandinavian countries. We tell and show why Nordic fashion wardrobes are so loved all over the world!

First, the new Scandinavian fashion destroyed stereotypes about the style of these countries. If earlier, for example, Swedish trendsetters were associated exclusively with minimalism and a beige and gray palette (oh, that’s the influence of Ikea!), now there is no question of a monochromatic style on the streets of Stockholm during Fashion Weeks.

The overall look is now more the exception to the rule than the pattern. Color blocking and mixing styles rule the ball, strong contrasts: old and new, feminine and masculine, sculpted and bulky, neutral and colorful, old and new school, kitten heels and huge oversized jackets. It is logical that there are no “age” restrictions: mini and the brightest shades are available to everyone. It’s just a matter of how you style them.

Another great advantage of Scandinavian streetstyle is their closeness to real conditions. Nevertheless, the sandals and fur coat up to the toes, in which Leonnie Hanne, the German fashion blogger and almost the most famous fashion influencer in the world, often flaunts, are a little out of our ordinary.

And for this purpose, to see in front of you real examples of practical, but unusual and vivid paintings. The kind that will keep you freezing in the winter and heatstroke in the summer while still looking trendy. And in this regard, the Scandinavian trendsetters cope with the task one hundred percent: thanks to the climate close to us, they learned how to skillfully mix outerwear, warm hats, scarves and boots – and we fell in love with down jackets and frost again.

And Scandinavian fashion is obsessed (in a good way) with sustainability. This is no longer just a marketing ploy, but a real concept that local designers almost have to follow. For example, Rave Review, a brand based in Stockholm, recycles old sofas, towels, curtains, bedding and makes cool clothes that actually protect the planet. And you definitely won’t meet a girl in the same clothes as you – plus ecological exclusives.

In addition, it is a psychologically cool concept: to choose new clothes not only according to appearance, but also according to “history”, we gradually retreat from fast fashion and impulsive purchases. By the way, we recently talked about the experiment of a British stylist who gave up shopping for a whole year – here it is, the result of Scandinavian fashion, which already dictates its own rules!