In the theory of modern fashion, there is such an expression – spoiled by choice, that is, literally “spoiled by choice”. Stores with clothes, shoes and accessories are full of seasonal offers, events, discounts and in the New Year’s Eve weeks they turn into a kind of cornucopia – you want to try and buy everything. And how can you find a really good gift in such a colorful labyrinth that doesn’t move from under the Christmas tree to a distant shelf in the closet?
You need something not only fashionable and relevant, but also warm, full of meaning – something that will embrace your family, literally and figuratively. Something to remind them of your concern and be a good luck charm for the coming year. The task, to put it mildly, is not easy, but the Russian brand To Be Blossom has found the most ideal, touching and sweet solution.
In addition to the elegant New Year’s collection, the designers have prepared a limited capsule with comfortable sweaters, T-shirts, pajamas and socks – all with a print in the form of the symbol of the New Year, i.e. a fluffy rabbit. All novelties are presented in two shades – sky blue and scarlet and are also available in adult and children’s sizes. And that’s just great news: you can easily create a couple look with your younger sister, daughter, son – and even the whole family!
The campaign prepared by To Be Blossom based on the New Year’s drop embodies exactly this idea of a family idyll and a relaxing evening with relatives. You can watch Christmas movies together, bake branded cookies, wrap gifts for friends or you can just goof around – mostly together! And then I go back to work days, wearing my favorite cozy sweaters over and over again – and smile, remembering the wonderful moments associated with these gifts from To Be Blossom.