Eid Mubarak! fasting is over

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Eating and drinking is only possible after sunset – while at night family, friends and colleagues are even more lavishly served: In the 29 days leading up to Friday, nearly two billion Muslims worldwide have fasted. It is one of the five fundamental duties of Islam. The previous day, the Muslim community in Switzerland celebrated Sugar Feast, also known as Bayram.

Bayram shows interest in retail

To celebrate the opening of the iftar, gifts and sweets were given especially to the children. The Muslim proportion of the Swiss population is over five percent, that’s about 450,000 people – very interesting for traders. “Eight ideas and products for Ramadan decorations and Candy Festival 2023,” the Westwing interior store writes. Migros wrote “We wish all fasting people and their families a blessed Ramadan” on its Instagram account as we enter the month of fasting.

Spokesperson Claire Freudenberger said the Manor had arranged the breakfast offer in Romandy just in time for Eid. “Manora Geneva expected a lot more volume at breakfast on Friday for our customers to enjoy with their families – and there was an oriental dish.” Denner offered a halal spreadable chicken in XXL multipack specifically for the month of Ramadan. Although Aldi does not have a Ramadan campaign, the demand for dates has increased – Hz. In the tradition of Muhammad, fasting was broken with this fruit.

Ramadan theme for sports clubs and schools

The month of Ramadan also kept the Super League clubs busy. For example, seven players fasted in the Lugano squad. According to coach Mattia Croci-Torti, not drinking was a huge challenge. He said in the view: “The players are checked every day by our nutritionists.” The month of Ramadan also drew attention in some schools: As Sugar Feast is a holiday for Muslims, some children applied to be exempt from classes. “We are feeling a slight increase in requests for exemptions for Eid,” Daniel Kachel, President of the Zurich Upper Schools Association Sek ZH, told Sunday’s opinion. The trend cannot be verified across Switzerland. One thing is certain: Migros drew the reaction of some right-wing politicians with its social media sharing. But it was often praised. Many users thank the comment section, take heart, and make sentences such as “I am a child of Migros”.

Retailer spokesperson Tristan Cerf said: “Basically, we wish all our customers and communities a happy holiday.” The action in three national languages ​​was aimed at the recognition of a cultural phenomenon, not a religious one. The Vatican sent a greeting to the Muslim community at the beginning of Ramadan, urging Christians and Muslims to work together for justice and peace.

Source : Blick