Footwear: What is the consumer looking for?

As for choosing footwear, the rule says that the choice should be a matter of health, not just aesthetics, but all other factors depend on the occasion in which you will wear them.

Rashira Burker, who is dedicated to sharing content about all kinds of products via @by.r_yd, commented that the first thing she considers is the use she will put the shoe to, other factors will depend on that, for example If it’s for work, it has to take care of the material and is financially ready for a good investment, because it will be for everyday wear.

In case they are for daily use, for a certain time of day, according to Burker material and the price would be the least important, maybe it could be given priority comfortalthough he recommends that you opt for footwear which can be used in different occasions.

Comfort is a clear component for consumersTherefore, as a brand, they have advanced to continue to guarantee them requirements and style for everyday wear, said Dan Brausch, vice president, GM Converse Global Partner Markets.

In addition, consumers also want to express themselves creative through its footwear, so the product portfolio has evolved, adding platform and heel your designs.

For consumers, as well as comfort, it is also important to have shoe options friend of the planet and in this sense Brausch explained that they believe in a culture of experimentation, with a focus on innovationwhich enables them to integrate new methods production in the shoe design process.

“(…) We are constantly researching and experimenting with outlook what can be done with bits and pieces of things that used to be something else,” Brausch said.

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Consumers are looking for comfort and more eco-friendly footwear, in addition, some want to express their creativity through them, so brands have evolved to meet these demands.

Before and after

The covid-19 pandemic also marked a before and after for footwear industry. Brausch found that they had to change their mindset and make sure they were still useful in the right way to consumers, so they started using more digital touch points and new ones have been developed delivery strategiesin cooperation with its retail partners, when personal purchase was not an option.

Brausch’s statements are given in the box reopening its points in Multiplaza as part of the global image change.