Strategies for coping with mental health disorders

According to experts, the covid-19 pandemic has intensified mental health problems, affecting people of different social classes and ages.

This increase requires better preparedness of health systems to solve this priority problem, new methods aimed at treating depression, schizophrenia or anxiety, but also the design of a strategy to solve this challenge from a communication perspective.

“Different Realities Changing Lives: The Global Post-Pandemic Mental Health Crisis”, is the name of a report whose purpose is to provide clues about what should be the communication strategies that companies and institutions need to implement in order to deal with mental health disorders.

The basic ingredients are empathy and use Artificial Intelligence, effective communication to connect and overcome stigma and get the affected person to seek help.

To continue some of those keys provided by the report, prepared by the LLYC Healthcare team:

– Effective multi-channel campaigns to build trust and encourage help-seeking: Various studies show that 60% of people who need help do not ask for it.

For this reason, it is crucial to develop two-way and multi-channel communication strategies with messages that differ according to the audience and reliable information to guarantee access to professional care and medicines that have developed therapeutic value for all affected.

– Understanding to Help: Empathy and Data: Understanding the reality that affected people face and dimensioning the problem will help in understanding the situation and encourage seeking recommendations from health workers and institutions. It is necessary to have empathy and knowledge.

In this context, it is more important than ever to analyze the conversation, listen to what those who are affected say and try to assimilate their perspective and experience of reality.

– Destigmatization: communication that opens the way to acceptance. Themental avalanche it is an issue that needs to be addressed frequently and transparently to raise awareness.

It is important that campaigns are authentic and to convey a message that connects with audience needs.