Sky removes Jeremy Fragrance from its program after photos with right-wing extremists

Jeremy Fragrance is considered an internet phenomenon. The 34-year-old is followed by over a million people on Instagram, and his community even has over seven million users on TikTok. With his white suit and his expert perfume recommendations, he not only attracted the attention of his followers, the TV landscape also became aware of the web star.

Jeremy Fragrance took part in the tenth ‘Celebrity Big Brother’ season in 2022. With his striking manner he caused a lot of conversation among both his prominent housemates and the public – and thus ended up in Sky’s crosshairs. The channel gave the entrepreneur his own reality show. But a few weeks after the format aired, Sky is now removing all the episodes – the reason being questionable photos of Fragrance.

Jeremy Fragrance appeared on Instagram this past weekend with several people who belong to the right-wing spectrum. One of them is Alexander “Malenki” Kleine of the so-called “Identitarian Movement”, a group of right-wing extremists that was also classified by the Federal Office for the Protection of the Constitution as “definitely right-wing extremist”. Geur also posed with right-wing Austrian politician Gerald Grosz. According to “Spiegel”, the recordings were made on the sidelines of an event organized by the “New York Young Republicans Club”, where Donald Trump also acted as keynote speaker.

In any case, Jeremy Fragrance has already responded to the recording with Gerald Grosz. “I didn’t know what he stood for,” he explained when asked by the news portal “Business Insider”. Grosz asked him for a photo – and usually he took photos with people he liked.

Sky is not very impressed by this statement. ‘We clearly distance ourselves from any right-wing extremist content or statements’ a Sky spokesperson said, according to “Spiegel”. As a result, all episodes of the reality documentary ‘Jeremy Fragrance – Power, Baby’ will be removed. The shipment must be completely gone by Tuesday at the latest. There will also be no second season of the format, but this was not planned anyway.

But that is not enough: Aldi Nord also distanced itself from Jeremy Fragrance at the request of the news magazine ‘Business Insider’. In a commercial, the influencer acted as a figurehead for the supermarket chain’s own baking products. “Aldi Nord is a discount store for everyone, regardless of gender, origin, skin color, religion, political beliefs or sexual identity,” the company explains. Further projects with Fragrance are therefore not planned. In addition, publisher Heel, which published the book “Power, Baby! The Jeremy Fragrance Story published every collaboration with the 34-year-old.

Jeremy Fragrance had already made a name for himself in November with his political ambitions. In a TikTok video, he considered running for chancellor. ‘I would promote Christian values’ he said. According to him, a strong middle should support ‘the lower people with a social network’ and the ‘super-rich should not be too decadent’.