Bad Bunny and Karol G, the most popular performers in Spain

Puerto Rican Bad Bunny and Colombian Karol G are the most listened to artists in the 15 years of Spotify in Spain, the same ones that this company has just finished, becoming the number 1 audio streaming company in the world.

These are some of the data offered this Monday in Madrid at a meeting with journalists on the occasion of this anniversary of the Swedish platform, in which Rosalía is the national figure with the most views in the world and that the 52nd session of Bizarrapo and Quevedo was STILL the song with the most followers in Spain.

Registered in 2006, when Spotify was made public in 2008 from Sweden, piracy rates were eating away at the market, especially in the Netherlands and Spain, and the so-called digital market It was based on downloads, especially old polytones for mobile phones.

It was a big change way of thinkingespecially for owners from music, music, record companies and artists. It was no longer sold, but rented to potential listeners, which in the long run proved to be the best solution to a sinking market.

Today, it has a global presence in 183 markets, with more than 550 million users who regularly enjoy its catalog of more than 100 million Songs in the catalog more than 220 million of them under some form of payment.

Exponential growth of Spanish artists on Spotify

In regards to the evolution of the artist Spaniards, there has been an increase of more than 2,300% since 2008, from 2,800 at the time to 70,400 currently appearing, of which more than 680 have exceeded one million monthly plays.

With initiatives such as the recent Equal Fest, held in September in Madrid and Buenos Aires, one of the challenges in music will be to “be part of the solution” in dealing with asymmetry which prevails in the visibility of female artists, who have repercussions materials: only one in five makes the hit list.

“Regarding Artificial Intelligence, we retain the caution with which companies generally view it; any technological improvement that helps connections between artists and fans we will celebrate it, but within the legal framework it takes into account protection rights,” added Melanie Parejo, Head of Music for Southern and Eastern Europe.

Focus on podcasts

Furthermore, Spotify’s attention is currently focused on podcasts. With more than 5 million in just five years, more than 1 million in Spanish, this company is the world leader in listening to this type of format, thanks to spaces such as “Understand your mind”, “Nadie saber nada” and “The Wild Project” , most reproduced in Spain.

The future will also be in entering your catalog of audio books, something that is a reality from this month in United Kingdom and Australia and that “he will come to Spain, although it is not known when for now”.