Zule Kant, between ‘marketing’ and design

From the age of 15, Zule Kant was immersed in the world of public relations. At that age, she was already taking her first steps promoting local artists and collaborating as a writer for a youth magazine.

Kant worked in agencies public relations, but he had his own personal projects. However, since last year he has been “giving more love” to his venture Plan D Panama (@PlanPanama), where he advises on public relations and deals with corporate merchandising and details in general.

Plan D Panama started in the middle pandemicwhen her best friend and brother gave her a portable plotter, because she did crafts and cut everything with a blade.

“Due to the pandemic, we have reduced Work hours and therefore salaries, he needed to find a way to generate income, with something that did not directly compete with the work he was doing in the company so as not to create conflicts of interest,” he told Panama America.

At the end of his cycle within the agency, he is fully dedicated to his work, which is a boutique graphic design and public relations agency.

Kant also explained why he named it Plan D: “He has two reasons, the first is because of faith, and the second is because of my way of thinking. It is always said that God’s plan is perfect, so plan D refers to the plans that God has for one. And the second reason is because I like to think outside the box, in a disruptive way.”

The role of the public relations officer today

Kant said that this role has changed because it is no longer just about good relations with the media, maintaining protocol or writing a statement.

With the advent of social networks, he is a public relationist I had to learn a lot more from Marketing, especially digital marketing, creating 360 strategies, knowing how to negotiate with different talents (so-called influencers), knowing how to analyze the profile to see if what the talent charges is worth it.

“What did public relations agencies, news agencies do, Marketing digital and local and foreign advertisers are joining alliances to meet customer demands and reach diverse audiences with integrated strategies,” added Panama, who studied social communication sciences.

Advice

Zule Kant He sends advice to those who are also starting this profession: “never stop believing that your dreams can come true, yes, you have to be persistent, have a lot of will and strategy in the short, medium and long term”.

“The first years are not easy, and it is not difficult to give up either. defeated, so sometimes you need to sit down and see everything from a different perspective, listen to other businessmen, study the market, dry your own tears and move on,” he suggested.