Panama promotes innovative tourism experiences at FITUR

Panama is present in International Tourism Fair (FITUR)one of the most important international tourist promotional showcases in the world, where the largest number of exhibitors, sellers and tourism promoters gather.

The Panama Tourist Authority (ATP) has a delegation led by the Minister of Tourism Denise Guillen Zunigain the company of the agency for international promotion PROMTUR and the private sector, with some 24 Panamanian supplierswhich includes hotels that offer unique experiences in the country.

The opening ceremony was held in attendance kings of Spain30 ministers of tourism from all over the world.

It was stated that one of the goals of the aforementioned promotion is an authentic and unique experience of the country, in which visitors will be able to experience first-hand the activities offered by communities from different areas, including the four finalists of the competition. Innovative community tourism experiencesconducted by ATP and OWorld Tourism Organization (UNWTO)as well as initiative A round of coffeea network of companies that promote tourist attractions in Croatia Chiricano Coffee Park.

According to ATP, the tourism promotion day is over Communication of investment in tourism presentation for specialized press in the investment sector.

Minister Guillén participated in the development of this fair as a panelist at FITUR women 2024 with a theme “Keys to the development of the inclusive tourism sector” under the motto “Promoting inclusion in tourism”, analyzing the role of women in the world of work in the tourism industry and the key points for achieving sustainable and inclusive tourism.

“Panama’s presence at this important fair allows us to access potential customers and initiate strategic alliances to achieve greater consolidation of priority markets and drive visitor presence. With its design, the Panama stand highlights the cultural and historical heritage of the country’s old city, together with a wide tourist offer,” ATP points out.

Coordinated work between Panama Tourism Authority and PROMTURas an ally in international tourism promotion and marketing, reinforces our promotion as a world-class tourist destination, promoting the rich history, culture, natural beauty and remote places of the Isthmus of Panama, which are experienced through the heritage routes of the destination, organized through three pillars – cultural heritage (multiple culture ), green heritage (extraordinary biodiversity) and blue heritage (wonders of the ocean).