The clip was shot in the mountains of Vladikavkaz in the Karmadon Gorge. Oleg Ershov, the director of the video, decided to reveal Tosya Chaikin’s song using the visual aesthetics of anime: “As I am a big fan of anime, after listening to Tosya’s song, I clearly understood what I wanted to do. In addition, for a long time I had a dream to conduct an experiment and transfer the culture of anime culture to the language of film. The clip is a sensual reflection on the theme of love. The goal of the film crew was to show love as a rare phenomenon that draws you to another person through space and time. “Tosya is open and honest, so it was a pleasure to work,” noted the director.
Oleg Ershov and his film crew (cameraman Yegor Lisovoy and producer Ekaterina Shevelina) had to compete with other participants of the educational marathon Music Video of the creative platform Prostor from VK for the opportunity to work on the video clip for Tosya Chaikin’s song. During the month, the participants of the marathon learned from well-known curators from the film industry and video production: Murad Osmann, Max Shishkin, Oleg Trofim and others.
Based on the results of practical tasks, experts selected teams of finalists who shot several video clips for popular artists. Perseverance and quality tasks helped Oleg Ershov’s film crew to reach the finals and achieve cooperation with a popular singer. “For a long time I dreamed of making a video clip, getting on set at least as an assistant or a spectator, and then the opportunity arose to be a direct creator,” recalls the director.
Tosya Chaikina comments on the work on the video: “We met an incredibly great team, we absolutely trusted them in the pre-production stage and just waited to see what would happen. It was an experiment for us, because as usual we work differently and are fully involved in all processes. In the end, everything turned out perfectly and the shooting turned out to be one of the easiest in our entire activity. Everything went smoothly, in an atmosphere of crazy care and love, which once again emphasizes the power that is manifested in the process of bringing together beautiful, talented, creative creative souls.” “We are very happy to see how the industry is evolving, how big players attract small and there is a combination. Now is the time when it is important to work together, share each other’s experiences, help those who need resources, open channels and connections. This is exactly what happened on the set of the video, “summarizes the singer.