Why the Jeep Avenger could become the best-selling Jeep of all time

There are brands where an invitation to test a new model feels like a mission because the brand’s reputation promises it. At Jeep, for example, we focus on adventure, especially when the model in question is called the Avenger…

But what’s in that double-barrelled invitation: space or hail? Sprinkles maybe and now and then a few streamers, because with this jeep you see the schoolyard more often than the forest. Ladies and gentlemen, meet a compact B-segment Jeep that’s all-electric. But what else can this cuddly jeep do besides being cuddly?

Does the Avenger claim real Jeep qualification?

More than the average competitor in this quiet segment, according to its makers. Because, dear audience, this is a real Jeep. But one that performs better on the marketing stage than in the real jungle. However, they can sneak up on their prey quietly.

For example, with limited off-road capabilities that go a little further than the competition from your home country. Because Peugeot e-2008 and Opel Mokka-e, which are on the same platform and use the same drive train, deliberately get a little less rough look and driving characteristics than the Jeep. Like a Boy Scout boy, the Jeep Avenger needs to honor the off-road tradition with its 20 cm higher ground clearance and larger approach and departure angles. He has to do with advanced driving programs tailored to the terrain and ditto traction control and ESP, but without all-wheel drive.

Can he take an extra hit?

It doesn’t have a bull bar, but dark plastic bumpers around the wheel arches and bumpers. The low-lying headlights are also all designed in such a way that they absorb the blows just before they hit the sheet metal.

No big rocks or logs, but Jeep emphasizes that they help avoid a lot of parking damage in the urban jungle.

The first electric Jeep, right?

Yes, that Jeep Avenger is, if we rule out one concept. This is a Jeep for the widest possible audience that needs to dispel the image that Jeeps are always big, bulky, gas-guzzling SUVs. And this mission seems feasible, because according to the WLTP standard, it has to travel 400 km with a 54.5 kWh battery pack. And if you treat yourself to too much of the 156 hp and 260 Nm strong e-horses and are empty faster, you can quickly charge with 100 kW on the go if everything goes well.

Isn’t the Jeep Avenger too small?

A car even shorter than Jeep’s other city jeep, the Renegade, at 4.08 meters long, must still be useless. No, actually you don’t think he’s smaller than his brother, with whom he has to serve this B segment.

Thanks to clever packaging, this Jeep uses every square inch. As a result, you can sit well in the back even as a taller adult and have a very tidy luggage compartment.

Is it a price fighter?

Not yet, but we can’t completely rule it out, it has to mature first. As usual, we first get a richly decorated 1st Edition and it has to cost 40,500 euros. Cheaper versions will come later, but when they will come and how much cheaper they will be is still a question mark.

Until then, the Jeep Avenger will follow you. Because it surprises and seduces because it is a compact electric SUV that not only looks good, but also offers more functions and space than its dimensions would suggest. Oh yes, and it drives very well. It also holds its own on asphalt and doesn’t shy away from corners, but you can tell that its suspension is quite taut.