The Facebook group Meta is experimenting with a subscription business model after the drop in advertising revenue. The idea is that Facebook and Instagram users can get verified accounts for a monthly fee with confirmation by showing passport documents.
In addition to the usual ticking of a verified account, the service should also include instant access to customer service and protection against copycat profiles. The subscription will be first introduced in Australia and New Zealand, founder and boss Mark Zuckerberg wrote on Facebook on Sunday.
Other countries will follow “soon”. The price is $11.99 if you subscribe online. For purchases on iPhones, it should be $14.99. Apple initially charges a 30 percent fee for iPhone subscriptions.
Meta’s revenue fell four percent last quarter. In addition to the general slowdown in the online advertising market, Facebook and Instagram continue to struggle with Apple’s iPhone privacy protections.
App developers must ask users for explicit consent if they want to track their behavior across apps and services to personalize ads. With many refusing to do so, online advertising models went haywire.
Also on Twitter
Twitter also hopes for more subscription revenue under new owner Elon Musk. In addition to a blue check mark in the profile, which previously only existed with personal verification, paying users are now given the option to publish longer videos. Another benefit announced for the future is that subscriber tweets will be posted more prominently. In addition, they are only allowed to see half as much advertising. The Twitter Blue subscription costs eight euros for a monthly subscription in Europe. If you get it for a year, you owe 84 euros. (sda/dpa)
Soource :Watson
I am Amelia James, a passionate journalist with a deep-rooted interest in current affairs. I have more than five years of experience in the media industry, working both as an author and editor for 24 Instant News. My main focus lies in international news, particularly regional conflicts and political issues around the world.
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