Categories: World

German research shows: Shocking images can deter consumers from sweets

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Warnings and shocking images on sweets can convince consumers to buy fewer sugary products, according to a study. (archive image)

Research participants confronted with this were less willing to buy sweets than others, the University of Göttingen announced on Thursday.

According to the university, 1,040 people provided information in an online survey about how they experienced different types of warnings about short-term health consequences, such as tooth decay, or longer-term consequences, such as obesity and type 2 diabetes. Short-term health problems attracted more attention.

The researchers’ conclusion: warnings are worthwhile. “Our results show that warnings are more effective when they use emotional and familiar symbols or images that are culturally understood. “Shocking images and red stop signs have a particularly strong impact on purchasing decisions,” study author Clara Mehlhose said in the statement. Future studies should now show how health warnings interact with other health measures such as a sugar tax.

(SDA)

Source: Blick

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