Categories: trending

Dear Swedes. We’re tired of it too. But a better approach

Emily Engkent
Madeleine Sigrist
Patrick Toggweiler

Donald Trump confuses us, Joe Biden confuses us, the New York Stock Exchange confuses us… the differences between Switzerland and Sweden are a closed book for some foreigners.

This fact has now inspired the Swedish Tourism Association to create a campaign video. The message is that Switzerland and Sweden must finally disagree more clearly and thus eliminate the risk of confusion.

As you would expect from a tourism association, this is of course a promotional video. And not really a pragmatic attempt at a solution. This requires the alert mind of Watson’s editorial staff…

And for anyone who hasn’t seen it yet, there’s the Sweden video below the ad:

Sweden or Switzerland? The tourism campaign aims to provide clarity once and for all

Emily Engkent
Madeleine Sigrist
Patrick Toggweiler

Source: Watson

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