Musk wants to advertise Tesla for the first time

The electric car manufacturer Tesla traditionally does without advertising, but CEO Elon Musk now wants to break with this line. “We’re going to do a little advertising and see how it goes,” Musk said Tuesday in Texas.

For a long time, given the high demand, Tesla had no need for paid advertising. Musk used his own popularity and other assets as marketing tools – most notably the online platform Twitter, which he has since acquired. But that seems increasingly exhausted – this year Tesla has slashed prices several times.

However, Tesla does not yet have a mature advertising plan, Musk told US broadcaster CNBC after Tesla’s shareholder meeting in Austin, Texas. “I just agreed to that, there’s not a full strategy yet.”

However, paid advertising could be a way to expand Tesla’s customer base. The e-car pioneer is pursuing ambitious growth targets, but the competition is getting fiercer. In addition, there is the threat of economic headwinds. Even Tesla is not “immune” to recession risks, Musk said. He expects a difficult economic climate in the next twelve months. (sda/dpa)