“The industry is on fire for the moto festival”

Blick: It starts this Thursday motorcycle festival It replaced Swiss Moto in Bern and Zurich. What will be different in Bern?
Raphael Torres: We make it from a classic bike fair An experience with a great support program. In addition to industry innovations and exciting panel discussions on current issues, there is an action-packed program with street bike stunt shows, immersive freestyle.motocross– and trial shows. Visitors also motorcycles try it yourself. The performance by rock band Gotthard on Saturday evening is a special highlight.

Since last year there is a separate special bike fair. Dedicated bike fans are coming motorcycle festival Is Bern still in your account?
Of course, we will also present some highlights for the classic custom scene. But in recent years, the traditional tradition scene has changed dramatically. Classical Easy Rider image It’s a bit over for the middle and younger generation. For them, today’s tradition means lifestyle with trendy looks and Cool Devices. Manufacturers have also noticed this and offer a lot in this area. In Bern we take this trend into account.

The Geneva Motor Show had to be canceled again due to the lack of interest from the exhibitors. how is he motorcycle branch big fairs?
Two-wheeler industry is on fire after being forced to cancel 2022 as well due to Corona motorcycle festival – to an event that had a major impact at the national level. The interest and enthusiasm of the participants was great. We look forward to interacting with the audience. Because the physical experience, touch, and sensuality in general associated with a trade fair visit can only cover the digital world to a limited extent. The audience looks enthusiastic, as our ticket pre-orders show.

Good sign. 50,000 good visitors came to Swiss Moto. How many entries do you expect in Bern?
We expect similar numbers. This is an ambitious but realistic goal for the first edition of a new event format.

Source: Blick