“Ruthlessly Honest” – Digitec Galaxus now reveals product return rate and more

Visitors to the web shops can now see how often customers return products, how often the products break down during the warranty period and how long it takes for a warranty case to be settled. Digitec Galaxus announced this on Thursday.

Specifically, customers can now see the following three additional information on the product pages under “Returns” and “Warranty” (in Switzerland) or “Warranty” (in the EU):

What does it bring to the company?

First of all, it’s a PR coup.

The press release quotes Oliver Herren, Chief Innovation Officer at Digitec Galaxus:

As a side effect, Digitec Galaxus’ costs could fall, as the company writes – “as customers increasingly choose products that perform well in terms of return and warranty rates.” Because every return and every warranty claim costs time and money in customer service or after-sales service.

Digitec Galaxus admits that the new level of transparency may not initially be thrilled by all manufacturers – this is especially true for companies “whose products perform below average”.

Speaking of transparency: in September 2021 Digitec Galaxus announced that it would be the first online retailer in Switzerland to make the historical price development of all products public.

Sources

(dsc)