Comparison analysis shows: Switzerland wants Mercedes but buys VW

class = “sc-cffd1e67-0 iQNQmc”>

Online comparison service Comparis.ch took a closer look at the most sought-after car brands of 2023 in the online car market. Good results for Mercedes: With a share of 13.9 percent of all search queries, Mercedes became the most frequently searched car brand on Comparis.ch; It surpassed BMW (12.4 percent), VW (10.6 percent) and Audi (9.5 percent). . ) and Porsche (5.9 percent). The first non-German brand follows Toyota, which is in sixth place (4.1 percent).

“German manufacturers dominate the rankings,” says Comparis mobility expert Sandro Spaeth. “But what is interesting is that Mercedes and BMW are ahead of VW, even though VW will register significantly more new cars in 2023, according to Auto Schweiz.” According to statistics from the importers’ association, VW put 28,350 new vehicles on the roads last year. Significantly more than BMW (21,300) or Mercedes (19,950).

Where is Tesla?

There is still a big gap between Comparison Visit and Auto Switzerland new registration statistics: In 2023, the Tesla Model Y was not only Europe’s best-seller with 254,822 new purchases, but also Switzerland’s best-selling car with 6,173. However, on the Compareis online market, Tesla is not (yet) in the top group and only ranks 16th.

“The fact that the young Tesla brand has not yet gone any further for us is also due to the relatively small number of second-hand vehicles available,” says Spaeth. However, Tesla also generates a lot of traffic on the Compare platform. Last year’s 16th place means an increase of eight places or even eleven places compared to 2021. Spaeth: “This makes Tesla the biggest climber in our ranking.”

Regional differences

Anyone looking for a vehicle on compareis.ch can expand their search to the whole of Switzerland or limit it to individual cantons. Interesting regional differences emerge when specifically searching for a car in certain cantons. For example, Peugeot cannot make it into the top 10 anywhere except the cantons of Jura, Neuchâtel and Vaud. And surprising: “Although French brands Renault and Citroën were represented in previous rankings in French-speaking Switzerland, in 2023 they will no longer be in the top ten there. In Ticino, Fiat remained among the 10 most popular brands, while Mini fell from 5th to 10th place.

Speaking of bumping: While all-wheel-drive brands Subaru and Suzuki long dominated the mountain cantons, that’s no longer the case. “There are more and more alternatives to Suzuki and Subaru in the field of cheap all-wheel drive vehicles,” analyzes Comparis’ Spaeth. In addition, these brands do not have any significant innovations to offer recently, and they are only now coming up with new models again. In Graubinden, VW and Audi brands are at the forefront instead of Japanese 4×4 brands. While there, the national number 1 Mercedes is “only” in 4th place. But click counts and visitor visits aside: As a result, only cars actually sold are counted: and VW is still far ahead in Switzerland.

Source: Blick