Price reductions and discounts: Cars become cheaper with these brands

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They don’t like to talk about it: Swiss car importers don’t like to have their cards checked when it comes to sales and turnover figures and prices. In response to our survey, some of the major importers have been rather quiet and reserved.

“Our management has informed me that we are refraining from commenting on questions regarding sales targets, purchasing incentives and price reductions at this time,” Toyota spokesman Björn Müller said. BMW spokesman Fabio Zingg also says he is not allowed to say anything: “We never make predictions about sales and turnover figures.” And they are being cautious at Mercedes. Spokesman Roger Welti says: “Due to competition law we cannot make any statements about 2024 sales targets or future price developments.”

This shows that the issue is explosive and there is great uncertainty in the industry. Because: Anyone who lowers list prices now could trigger a real avalanche. Just like what is currently happening in our northern neighbor Germany. There is already a fierce price war going on there, and a discount war is also going on. Various brands such as Tesla and BYD have reduced their list prices. And since last week Opel has been squandering its new vehicles with almost immorally cheap rental offers.

VW lowers list prices

But here in Switzerland, new car prices are also falling. VW, by far the most purchased brand in our country, announces special purchasing incentives to its Swiss customers. “List prices for all-electric VW ID models will be significantly reduced in Switzerland to make electric mobility affordable for even more customers,” VW spokesman Christian Frey promised.

To this end, VW is launching the special United model in Switzerland on almost all ID and selected internal combustion engine models. This offers a very comprehensive equipment package at attractive terms. “The price advantages of the United special versions go up to 8,750 francs, depending on the model,” says Christian Frey.

While VW continues on its way in Switzerland, other brands imported by Amag are being more cautious and biding their time for now. Skoda spokesperson Sandra Zippo answers our questions simply: “If purchasing incentives are created, we will announce them in due course.” It looks similar at Audi, where spokeswoman Rebecca Lindemann was able to reveal that purchasing incentives are planned for at least individual models. When and for which models? The trite standard answer is, “We will communicate about this in due course.”

Discounted special models

Discounts are offered on special models of Seat and Cupra. According to spokeswoman Karin Huber, Seat has a special Move model series across its entire product line. There is also a special Anniversary Limited Edition model at an exciting price for Ibiza, which celebrates its 40th anniversary this year. The model series specific to Cupra’s Leon, Ateca and Formentor models is called Inicio. “More purchasing incentives may be added later in the year,” says Karin Huber.

Although Mercedes spokesman Roger Welti did not want to disclose their cards at first, he later announced that Mercedes customers will be able to benefit from affordable rental offers and price advantages on models such as A-Class, GLA, C-Class T-Model or GLC. can you come.

Ford does not reflect import tax

Ford spokesman Dominic Rossier is more communicative than many of his colleagues. «Of course, Ford Switzerland will also create attractive purchasing incentives this year. “The Puma, Focus, Kuga (excluding the new facelift variant) and all-electric Mustang Mach-E models are currently available with a very attractive zero percent low-interest lease,” he says. The offer is also available for stock vehicles in the Fiesta, S-Max, Galaxy and Explorer PHEV model range. “And anyone who wants to make a cash purchase from Ford rather than lease is currently eligible for a three percent cash purchase bonus,” a Ford spokesperson said.

Due to the VAT increase, Ford had to increase its prices slightly; but this was not the case for the popular Kuga and the electric Mustang Mach-E. “With the Mustang, we do not pass on to our customers the 4 percent import duty on electric vehicles that has been payable since January 1,” says Dominic Rossier.

In summary: VW’s list price reduction in Switzerland could have as much of a signaling effect as the large number of special models from various brands already launched. This shows that it is valuable for consumers to compare various offers and ask about promotions and discounts. More price cuts are expected soon, especially for electric models. Many Swiss people still seem to be hesitating about whether to buy a fully electric car.

Source: Blick