Virtual stores, the best Christmas option

Central America and the Caribbean, December 14, 2023 – In today’s digital age, e-commerce has experienced a rapid evolution, driven by the search for more accessible shopping experiences.
simply without sacrificing the excitement consumers experience when buying new products.

Retailers have focused their efforts on incorporating elements of the shopping experience into physical stores into a digital environment.

This trend tends to provide consumer entertainment which they find by shopping in a physical store through virtual stores that offer a combination of online research and entertainment. On dates like Christmas, marketers have the opportunity to apply innovative strategies to attract customers new consumers online shopping experience.

The increase in online sales for Christmas was important, according to the main chambers of commerce in the region. This shows the potential of e-commerce to connect businesses and consumers through virtual stores.

Virtual stores are shopping experiences that combine the traditional exploration of physical stores with the convenience of e-commerce. Its main goal is to create experiences
purchases that connect consumers, while increasing loyalty and drive repeat purchases through digital channels, a purpose for which technology is one of them
main pillars.

“The digitization of shopping experiences was characterized by what consumers prefer“They are the ones who set the rules,” emphasizes Daniel Arias, a solutions specialist.
from SAP, who explains that new consumer trends have given way to a concept known as ultra-convenience. “This trend is the ability to buy the products you want at the moment
that I choose, through the channel that I prefer as a consumer.”

This species customer behavior based on new technologiesit has led to the development of tools with which companies can more clearly determine which type of product to recommend to the customer, which is the most efficient alternative for sending purchased goods or which is the best time for delivery. day to launch a promotion, among many other examples.

Transformation of e-commerce SAP worked has been working hand-in-hand with retailers for years to develop tools designed to strengthen e-commerce operations, enabling it to offer an integrated and scalable platform to promote innovation and business growth.

Two key solutions to this goal are: SAP Commerce Cloud, tool enables B2C and B2B organizations to deliver engaging and profitable commerce experiences, using
business data to make smart decisions, foster customer loyalty and enable innovation. On the other hand, SAP Recommerce creates opportunities to sell goods
used and offer used services premium overhaul. Contributes to the circular economyreducing operating costs and promoting sustainable consumption.

In a world where innovation and customization is key, SAP is at the forefront of e-commerce transformation, providing technology solutions for businesses
today and the future.

Advantages of virtual stores
Using technology as their main ally, virtual stores provide benefits to businesses by allowing more complete tracking of customer purchasing behavior. This allows them to personalize content and offers to meet the individual preferences of each platform user.

Unlike physical stores, where collecting this data is a bigger challenge, virtual stores provide visibility a comprehensive solution that helps marketers better understand their
customers. Additionally, by capturing vital information such as an email or phone number, companies can establish new communication channels to generate future transactions.
Virtual stores face challenges, such as the consumer habits of some customers who prefer the experience of visiting a physical space and interacting with a product before purchasing.
buys. Furthermore, the development of electronic commerce requires effort, creativity, innovation and technological developmentaspects where an ally like SAP is key to guarantee
scalability and sustainability of virtual commerce.

Despite these challenges, experts believe that virtual stores will become increasingly relevant in the world of electronic commerce. They are more accessible than physical stores and
offer the opportunity to personalize the shopping experience to meet needs needs of each client.