Categories: Technology

Apple presented all this on Halloween night

On Tuesday evening, Apple presented and announced the first Mac computers powered by the M3 chip generation at a special event with the tagline “Scary Fast.” Here you will discover the most important things.

What exactly has Apple introduced?

  • The internal chip developments “M3”, “M3 Pro” and “M3 Max”, which power several new MacBook Pro models and a new iMac desktop computer. Specific:
  • A new 24-inch iMac with an “M3” chip.
  • New MacBook Pro models with 14 and 16 inch screens that run on chips from the “M3” family.

As expected, Apple’s M3 chips were in the spotlight during the half-hour online event. The new range includes the M3, M3 Pro and M3 Max chips, which Apple says are “the first personal computer chips” manufactured using the more efficient 3-nanometer (3nm) process.

Apple promises that the new 14-inch MacBook Pro with M3 chip is “up to 60 percent faster” than the 13-inch MacBook Pro with M1 chip launched in 2020.

How much do the new devices cost?

iMac 24 inches

The 24-inch iMac with an eight-core CPU costs 1,349 francs (1,299 US dollars) in this country; with a 10-core CPU, the new Apple desktop computer starts at 1,569 francs (1,499 US dollars).

The M3 iMacs can be pre-ordered starting today, Tuesday, and sales are expected to start on November 7.

MacBook Pro with M3 chip in two screen sizes

The new MacBook Pro with M3 Pro chip and 14-inch screen (approx. 36 cm diagonal) starts at 2,149 francs (50 francs less than before), or 1,999 US dollars. The M3 Pro MacBook Pro with 16 inch screen (approx. 41 cm) is available from 2,599 francs ($2,499).

In addition to the more expensive MacBook Pro models equipped with the M3 Pro or M3 Max, Apple a cheaper 14-inch MacBook Pro on the market equipped with the standard M3 chip. Price: from 1699 francs.

These MacBook Pro models can be pre-ordered from today and will be available from November 7.

The most powerful new MacBook Pro models with M3 Max chip and 16-inch screen available from 3,699 francs. They should be available “later in November.”

The half-hour video for the nighttime show:

Update to follow…

Sources

  • apple.ch: Apple introduces the new MacBook Pro with M3 chips (press release)
  • apple.ch: Apple delivers impressive power to the 24″ iMac with the new M3 chip (press release)
  • macprime.ch: Apple shows ‘M3’, ‘M3 Pro’ and ‘M3 Max’
  • theverge.com: Apple ‘Scary Fast’ Mac Launch Event: The 4 Biggest Announcements

(dsc)

Source: Watson

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