ChatGPT, Twint? Who like to trust the Swiss with their data

The Swiss are already making extensive use of artificial intelligence (AI): This is evident from the latest ‘data trust study’ by the internet comparison service Comparis. According to the announcement, 17 percent of respondents said they used ChatGPT, Midjourney, Google Bard or similar AI services.

The key findings on AI use that emerged from the representative survey:

Compare digital expert Jean-Claude Frick:

But when it comes to handling customer data, AI still struggles, putting ChatGPT and Co on the same level as social media platforms, the statement said. Only dating portals would be rated even worse in terms of trust.

Who do people trust most when handling customer data?

Just like previous years (see resources below) When it comes to the serious handling of customer data, respondents trust banks the most (average value 6.9), followed by the authorities (6.8). Insurers have again lost a significant 0.2 points compared to the previous year and gained only 6.1 points, according to Comparis.

What about online payment?

Even after the corona-related lockdowns and the associated trend towards online purchases, confidence in digital payment methods has increased in Switzerland. Twint has clearly established itself as a leader, well ahead of the payment services of large technology companies such as Apple.

Explanation from the digital expert:

And now the overview of the most reliable payment methods according to the Comparis trust survey 2023:

PS: Data protection and data security remain a problem child

Comparis notes that the increasing use of social media services has not led to more caution among users. Only 47 percent would pay attention to privacy settings on social media platforms. This value has remained stable over the years.

Despite “increasingly reliable” password managers and automatic password storage services, only about a third of respondents still use their own password for each service. IT security experts have been advising against the reuse of easy-to-remember passwords for years.

Moreover, the share of people who regularly change their passwords has remained relatively low. Only about a quarter say they do this. It should be noted that many IT security experts now advise against this. Reason: Changing passwords too often leads to weak passwords being set and users using a scheme that is difficult to guess.

According to a statement from market research institute Innofact, the representative survey was conducted in September 2023 among 1,034 people across Switzerland.

Sources

(dsc)

Previous research reports on data trust