Swiss mobility barometer shows: This is how Switzerland drives

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Answer: country, city.

For the Swiss Mobility Barometer powered by Astara, Swiss people were asked what vehicles they have at home. Conclusion: The car is the most common; 77 percent of households have at least one. However, only 54 percent of them have bicycles.

The research shows that there is a large difference in vehicle distribution between urban and rural areas. In major cities, public transport subscriptions (84 percent) and bicycles (60 percent) are more common than cars (54 percent). In rural and peripheral areas, while the car quota is 90 percent, only 51 percent of households have bicycles. In short: the city uses trains, buses, trams and bicycles, the country uses cars.

Answer: Most Swiss people buy their cars.

In the vast majority of cases, Swiss car owners purchased their vehicles. 83 percent of survey respondents said it was a way for their household to finance a car; that is, five out of six people. Of the remaining 17 percent, 16 percent rented their cars. There are only one percent of those who drive with a vehicle subscription.

The answer: more than we think.

The Swiss mobility barometer shows that Swiss people underestimate monthly car costs. We assume 295 francs per month (average value). Prospects are even lower for women (CHF 235), boys aged 18-35 (CHF 215) and households with a net income of less than 6,000 francs (CHF 190).

So how much is actually involved? TCS calculates the annual cost of the model car at 11,260 francs. More than a quarter of these are related to depreciation. Calculated monthly, this means an average expense and loss of value of 938 francs. The survey should state the expected amount, excluding fuel and parking/garage costs. If these amounts are deducted from the TCS model car, a comparative value of 635 francs is obtained. This means: More than twice as much as expected!

Different information between age and income groups can be explained and supported by international studies. Those who purchase more expensive cars will also have higher operating costs. Men, middle-aged and high-income earners are more likely to do this. By the way: The group with income over 10,000 francs estimated their expenses as clearly highest at 445 francs. But it’s still very deep.

Answer: not so certain.

We love our cars, we take care of them and we take good care of them. In fact, we love them almost too much to drive. These are the prejudices about the average Swiss driver.

The mobility barometer shows the opposite: the car is a commodity with little emotional significance. For 50 percent of respondents, it is a “pure” commodity, for 26 percent it is a “more like” product. Only 6 percent say cars are their passion. Interesting: The distribution is most extreme in rural areas. 10 percent describe cars as a passion, but 55 percent also describe them as purely everyday objects.

Answer: a lot, especially in rural areas.

For most people, driving has nothing to do with passion. So why are they doing this then? Because this is important.

40 percent think owning a car is “very important,” while 29 percent think it is “somewhat important.” The importance of cars is particularly high in rural areas, but particularly low in cities among those under 35; overall, only 42 percent chose one of the two options. The reasons are clear and it’s not just a matter of attitude: In urban areas you can reach every corner by public transport, but in rural areas a car is often indispensable due to less coverage.

Answer: quite no.

“Do you feel remorse for environmental reasons when you drive a gasoline-powered car?” Many people, 39 percent, answered a clear no to this question. This rate was only 34 percent for women and 44 percent for men. In other words, more men than women have a completely clear conscience when driving a gasoline-powered car. On the other hand, there is not much difference in the number of people suffering from remorse. 14 percent of respondents said: Yes, we have that. This number is the same for men and women.

Answer: clearly.

For cross-comparison, people were also asked whether they felt remorse when flying for environmental reasons. More than twice as many people responded with a clear yes, at 33 percent. The “no” rate is also quite low at 26 percent. “Flight shame is therefore much more common than car shame.”

Answer: In the research, those over the age of 55 are left in the shadows.

Whether you have a clear conscience or not: The environmental impact of a car has become a big issue when buying or renting a new model. 28 percent of CO₂-Emissions are very important, very important with 42 percent. This corresponds to 70 percent in total. People who pay attention to emissions plan to choose electric cars as their priority for their next purchase (39 percent). Those who think the issue is not important will choose a car with an internal combustion engine next time (66 percent). Spicy: The age group for which environmental balance is most important is over 55 years of age. 77 percent responded that it was very or somewhat important. However, for people aged 18-35, this rate is only 61 percent. There is no sign of climate youth in the mobility barometer.

Answer: no, not yet.

As mentioned earlier: Only one percent of respondents have a car subscription. Such offerings are often referred to as the “Netflix of the auto industry.” Compared to leasing, more flexibility, shorter terms and fixed price models that include everything except fuel costs are possible. The Swiss are still not very interested in such subscriptions. Only two percent of survey respondents believe it is very likely that they will get a car subscription in the next five years. But 62 percent clearly say: This is very unlikely. Most survey respondents see a big advantage: the elimination of the car’s purchase price.

Answer: too deep.

How much would we Swiss want to pay for such a car subscription? The answer is somewhat striking: very, very little. 49 percent of those surveyed said they were willing to spend 250 francs or less per month. So again, significantly less money than we anticipated our monthly expenses for driving (see point 3). And that estimate is already significantly too low. In fact, the cheapest subscription models on the Swiss market currently cost around 400 francs – not with many extra options and top models, of course.

Source: Blick