33 million puzzles on Google and one reward: Taylor Swift’s next coup

Taylor Swift is not only one of the most successful pop singers in history. She’s also something of a mastermind – at least when it comes to relationships with her fans and the marketing of her albums.

Taylor Swift wants you to Google her

Now the 33-year-old has pulled off another coup: puzzles for her fans to solve to unlock certain songs on her next album. And even though this coup is causing some confusion – or controlled chaos, as their actions are often called – it has been flooding all social media feeds and internet search engines since Tuesday evening.

Taylor Swift has been working with Google for the campaign since Tuesday – they both want you to Google the singer.

Previously unreleased songs like “Goodies”

During a performance in Los Angeles in August, Swift announced that she wanted to re-record her album “1989.” The background is her outrage that the rights to her songs have changed hands without her permission. To “win back” the rights, the singer is now creating her own originals. “1989” will be the fourth album the singer has re-recorded for this reason.

“1989 (Taylor’s Version)” will also feature previously unreleased songs. These so-called ‘vault songs’ (vault means ‘vault’ or ‘treasure chest’ in English) were already included in their three previous re-recordings as an extra ‘goodie’ for fans who stream or buy the albums.

33 million puzzles

After a vague announcement from the 33-year-old with a video on Instagram, Google has now confirmed a collaboration with the pop singer. The Google blog explains the start of a word game where fans can learn more about the ‘Vault Songs’ from the new Swift album. According to Google, all they have to do is type “Taylor Swift” into the search bar, click on a blue pop-up safe and solve puzzles. There are a total of 89 puzzles per person that can be solved one after the other.

In this way, the ‘Swifties’ would ‘open the vault’ together – once a total of 33 million puzzles have been solved, according to Google. If this is the case, you will receive the titles of the previously unreleased songs. (Yes, that’s right: just the titles – not the numbers.)

Technical problems and despair

Now people are busy guessing on Google. However, this simple guide doesn’t seem to work everywhere. While some are angry because there appear to be technical issues, others don’t even make it to the vault. (This also happened on Watson’s first attempts.)

It is speculated that this could be because some have disabled their pop-ups. Or because the feature has not yet been rolled out everywhere by Google.

Whatever it is, at least the perfect chaos has run its course. The collaboration between Swift and Google is already paying off for those involved.

Searches for “Taylor Swift” skyrocketed after the Google blog post and remained high for several hours, Google Trends data shows – mainly globally, but also within Switzerland. And this despite the fact that in this country it was actually almost time to go to bed. (lacquer)