Virtual makeup is now available for video calls

Attend virtual meetings This involves assigning the previous minutes to a personal image. However, amidst the many tasks we have to face, time is not the best ally.

Faced with this scenario, technology, hand in hand with Artificial Intelligencehas taken important steps.

The Teams application, for example, this week launched its new tool that offers virtual makeup for men and women.

Marcela Jiménez, head of Microsoft Business Applications, says the feature aims to empower people, inviting them to discover their beauty.

“Virtual makeup changes way of working because now I don’t have to spend time fixing myself. This makes a difference in hybrid operation. This type of development helps in improving productivity and empowering people. Self-esteem and good feelings are relevant,” commented Jiménez.

According to the CEO, Teams registers more than 300 million users. In addition, statistics show that 57% of the minimum time on this platform is spent in meetings. On the other hand, 31% of women believe that they do not have a balance between work and life, which leaves them less time for preparation.

These beauty filters adhere to the user’s face as if it were real makeup, unlike others where the filter goes on one side and the face on the other.

“The impact of these kinds of meetings is beyond statistics because we can help people feel good,” added Jiménez.

There are currently 12 virtual makeup looks available, only through the computer not for smartphones.

To access it, you can press the three dots which appear at the top of the screen where more options are displayed. He then clicks effects and avatars until the filter option appears, then Maybelline.

These beauty-enhancing styles were developed in collaboration with Maybelline New York. Powered by Modiface AI and created in collaboration with the Geena Davis Institute, the feature attempts to represent a broad and diverse population.

“We know that preparation time is sometimes quite limited, but now with technological aids we can fix ourselves with one click. We believe that everyone deserves access to high-performance makeup,” said Andrés Camilo Ángel, director of consumer marketing at L’Oréal.

Ángel emphasized that the largest number of phenotypes and makeup that people use most often were taken into account.