Does Threads have any advantages over Twitter?

Texts of up to 500 characters, videos of up to five minutes or greater control of mentions to prevent trolls from intervening in electoral processes, for example. Does the new network launched by Mark Zuckerberg have advantages over Twitter and other social networks?

That; The new network launched by Facebook founder and chairman Meta may offer some key advantages and differences compared to existing social networks, although many unknowns remain at the moment, in large part due to the limitations that Threads currently has (it is not available in the EU due to regulatory difficulties about data protection, and is also not available on Android devices).

Expert in neuroscience and artificial intelligence, Professor at the European University and the University of California Irvine Ximo Lizana analyzed some of these advantages and the opportunities the new network has to compete with or even dethrone Twitter, which has been plagued by back-to-back controversies since its acquisitionr Elon Musk.

And at that point, Lizana warned that both Meta and Twitter have precedents in terms of credibility and data protection and have faced “challenges” and sanctions due to privacy issues, although in her opinion this does not mean that the new network is in a worse position. than Twitter to offer a “robust, reliable and secure” platform and claims to have some of the “world’s most advanced technological and strategic minds” on its team.

An associate of twenty technology corporations with experience in some of the most advanced technology centers in the world – among them the Massachusetts Institute of Technology (MIT) or Texas Tech – assessed the breakthrough of the new network as “a good start” – with more than 30 million users in two days – although noted that this is still a small number compared to the billions that the major platforms add up to.

According to this expert, Meta’s ability to overcome the current limitations of the new network and adapt to different regulations in each geography will determine whether it can achieve its goal of competing with and even dethroning Twitter, whose monetization strategies are their trial, separating their communities and forcing them to search other “fishing grounds”.

Among the main advantages of the new network, Ximo Lizana He cited the connection with Instagram (without which the new one cannot be accessed), which is why both can grow “spectacularly”; innovative user interface; integration with other Meta Group platforms; greater ability to organize and follow conversations; o advanced filtering and moderation tools; as well as a more personalized user experience focused on individual interests.

And add: texts up to 500 characters; videos, links or photos up to five minutes; “symmetric” verification if the user is already verified on Instagram; and greater control of mentions and responses (which, in his opinion, can neutralize “trolling” in electoral processes).

Although the social media market is “very saturated”, Ximo Lizana He believes that there is still room for new platforms, and he believes that the changes introduced by Twitter in recent months have weakened some of its “cornerstones”.

“In such a competitive environment, this can represent an opportunity for an adversary that wants to expand its range of operations, which is clearly what happened,” he told EFE.

He also noted that large social networks are also the source of life for millions of people who built the foundations of their business on “other people’s work” (influencers, disseminators or artists who monetize their content under the umbrella of these “mastodons” of social interaction), and changes in algorithms or in segmentation or content filtering can affect them in a very direct and decisive way.

That Tik Tok triumphs among children, Instagram among adolescents and WhatsApp among adults, it will depend on the profile of Threads usersaccording to the university professor, about how it is positioned and developed, but he pointed out the likelihood of attracting many users of Meta platforms (Facebook or Instagram) and those looking for a social network more focused on organizing conversations and personalizing content sharing.