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For selected games, TV24 and 3+ take over the live program from pay TV channel MySports and also broadcast the highlights program after each round. In a first interim evaluation, Roger Elsener, Managing Director of CH Media Entertainment, is very satisfied with the number of viewers so far: “Compared to last year, we are currently almost 15% above the 2022 value in the advertising-relevant target group. expansion of our live ice hockey offer. »
Live added value for hockey fans during the regular season was the Sunday evening “Game of the Week”, which was shown on TV24. “That has proven itself and you can see that reflected in our beautiful quotas,” says Elsener. The same applies to the quarter-finals and semi-finals of the play-offs, in which matches were regularly broadcast. But the highlight is yet to come: all final matches between Servette and Biel can be seen live on TV24/3+. Elsener: “After the well-performing quarter- and semi-finals, we also expect a lively interest from spectators for the highlight of the season.” The highlights of the latest series can also be seen on blick.ch.
TV24 and 3+ have become increasingly involved in the sports world in recent years and also repeatedly broadcast top matches from European football competitions. How does ice hockey compare? “We are on average at a comparable quota level with the broadcasting of top ice hockey matches,” says Elsener. This statement is surprising and can be seen as a good sign for ice hockey.
TV24/3+ does not yet come close to the SRG ice hockey figures. These have shown a top rating of 719,000 viewers for the quarter-finals of the play-offs on SRF2. At TV24, the previous playoff peak value was 417,000. However, these comparisons of numbers should be treated with caution as SRG and CH Media use different measurement parameters and the current playoff numbers at CH Media are not yet final.
It is not surprising that the hockey consumer first had to get used to the new circumstances. And according to Elsener, that process is still going on: “People are creatures of habit, and that also applies to TV consumption. Experience shows that a permanent habituation effect always takes a little longer. However, we have taken this into account in our new ice hockey concept. »
Source : Blick
I’m Emma Jack, a news website author at 24 News Reporters. I have been in the industry for over five years and it has been an incredible journey so far. I specialize in sports reporting and am highly knowledgeable about the latest trends and developments in this field.
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