Poor rich Swiss television

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You can almost feel sorry for the public broadcaster. Because SRF goes to great lengths to tout the merits of the public service, constantly exposing the public to cross-referencing and internal advertising ever since the SVP halving initiative appeared on the horizon. Taxpayers now really need to know what they are getting for their money.

And what happens? Scandals and scandals – felt in a weekly rhythm. Female comedians are rioting because only men have been chosen to succeed Sunday night presenter Dominic Deville. Then the farce about the cross on the chain by moderator Wasiliki Goutziomitros, who apparently violates the house rules.

The documentary “The Pressure Game” about the Swiss national football team is one of the most acclaimed material. In the news broadcasts, the director was offered the big stage to talk about his work. The externally produced comic is a prestige project of which the SRG has spent a large part.

The latest affair came this week from this topic: is Sascha Ruefer, polarizing poster boy of Swiss sports journalism, a racist? The rogue-faced football commentator had his statement that Kosovo-born Nati captain Granit Xhaka was “many things”, just not Swiss, clipped from a pole.

The circle of confidants was small. Nevertheless, the information made it to the “Wochenzeitung” on Thursday, which gratefully published the process. Integration debate, nationalism, real and fake Swiss, royal football: all the ingredients are there for a stir.

Criticism from the left camp, which usually stands by its side with flaming loyalty and is regarded as a key ally for the coming conflict, is particularly sensitive to the SRG. SP co-chair Cédric Wermuth has already made a national appeal to please end the debate.

Outsiders may write off the gossip as Easter holiday entertainment, but for the SRG, the continued attacks are dangerous. Public service broadcasters are under pressure from Austria to Germany to Britain. The pleasure garden financed by fees has become a battlefield.

Therefore, the decision only makes sense for Ruefer to be there now and provide clarification in the Sunday view. Xhaka is “of course” a Swiss for him, says the talker in an interview.

Ruefer should be aware anyway that he is active in second sport number one. If he wanted to deal more with bio-Swiss, he would have to commentate on ski races.

Finally, Ruefer’s predecessor, Beni Thurnheer, once described his position as “leader of the nation”. And those who make their money as “Schnurri” wear their heart on their sleeve.

In Leutschenbach, however, it is unlikely that the media-political headwind will somehow abate. You can almost feel sorry for SRF.

Source : Blick