Categories: Sports

Formula 1 world champion and Tour de France winner lose sponsor

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The supermarket chain Jumbo wants to withdraw from sports sponsorship.

As of 2024, the company will stop its financial involvement in sports. The successful Jumbo Visma team in cycling and Formula 1 world champion Max Verstappen are particularly affected. The reason is family problems.

Company founder Karel van Eerd died in December 2022. Because a criminal investigation is underway against his son – with suspicion of money laundering – he had to leave the company. The new management now wants to reorient itself, but according to the report of the Sport Information Service (SID), does not rule out staying connected to sport in a new role in the future.

Tour de France winner and Formula 1 world champion hit

Prominent athletes lose important money as a result. Jumbo is said to have invested around 20 million euros in sponsorship annually. In cycling, the team has Jonas Vingegaard, the current winner of the Tour de France. The team also includes Slovenian Primoz Roglic and Belgian Wout van Aert.

World champion Jutta Leerdam and Olympic champions Thomas Kroll and Sven Kramer were supported in skating, which is very popular in the Netherlands. Jumbo also counted Formula 1 world champion Max Verstappen among its sponsors. (dti)

Source : Blick

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