one way forward

It is not well known when the path ends. We give a clear warning when another one is started. Sometimes they overlap so much that the outcome of one is so connected to the premiere of the other that they return, and the disappointment of one is the prelude to a burst of energy that causes a new beginning.

The sum of nearly ten thousand enthusiastic fans who gathered in the last two matches of CD Lugo allows me to be optimistic in the short and medium term. The stands with hundreds of girls and boys flooded these events with a special color. Young people see life differently. Ninety minutes were a celebration for them, perhaps incomplete because in the ninety-seventh minute they experienced the breakdown of their seniors due to a premature away goal, which was another circumstance of the experience for them. As the adults left the stadium broken with pain, they asked when the next game was. I think the elders would have to go back to being children, but since that will be impossible, it would be better if we copied from them.

Nurturing a new age, a new moment, should go beyond results. Of course they are important. In life, we are used to falling and getting up, overcoming difficulties, overcoming obstacles. Companies too. They live on results, sales, image. Those who sell more than just products have the best image and sales. They are leaders because they strive to improve people’s lives. Your brand is different from others because of how it makes us feel. Stories are associated with them that evoke their users. They are concerned about what they can contribute to differentiate themselves from others. Carmen Lenza’s intervention at the colloquium that I attended this week was more than interesting, highlighting these issues.

I want a CD Lugo that re-engages, that does not disappoint young people, that makes its brand an example of responsibility and constant evolution. To lead the transformation of the football and social industry in our province. It is equal parts ambitious and humble. Inflexible and generous at the same time in his itinerary. It is persistent, persistent, steady, in search of perfection. With a vision to reinvent itself every day. That it is not just a reflection of the results, that the fans see more than a football match. Able to influence the improvement of the lives of people around him. That victory is a consequence, not a circumstance.