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Badminton leads a low profile life in Switzerland. You may know it from school when badminton was still on the gymnastics program. In Asia it is very different. While football greats are booked for advertising campaigns in this country, badminton stars are smiling on posters and advertising banners, especially in Southeast Asian countries and India. It is often the face of the Indian PV Sindhu (27).
When the two-time Olympic medalist walks the streets of her home country, she “doesn’t go 10 meters without taking a selfie with a fan or signing an autograph,” says Sinduh. You don’t notice anything about her status as a top athlete. The Indian woman seems interested and cordial. But a look at her career and sponsorship deals makes it clear: this woman is one of the absolute best in the world. Sindhu was the world’s twelfth-highest-earning female athlete with $7.1 million last year, according to business magazine Forbes.
By 2016, the badminton star won the hearts of her compatriots. She won silver at the Rio de Janeiro Olympics – becoming the first Indian woman ever. Sindhu becomes a symbol of the women’s movement, champions mental health, accepts national honorary degrees and shines from the cover of Indian Vogue. With the world title in 2019 and bronze at the 2020 Olympic Games, the badminton player has definitively achieved superstar status.
The great attention is not disturbing. “When I was little, I always looked up to stars and top athletes in the spotlight and said: one day I will be there too.” Now that she has achieved this goal, she also wants to enjoy it, says the Indian woman. Friendly as she is off the field, she is feisty in competition. From Wednesday she is the defending champion at the Swiss Open in Basel. But Basel is only a small stage on its way to its next destination. In 2024, the world champion wants to win Olympic gold in Paris.
Source : Blick
I’m Emma Jack, a news website author at 24 News Reporters. I have been in the industry for over five years and it has been an incredible journey so far. I specialize in sports reporting and am highly knowledgeable about the latest trends and developments in this field.
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