High demand for NFL games: Taylor Swift gives American football a new hype

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The American Football League (NFL) had revenues of $19 billion last year, but the world’s most profitable league makes most of its money in the US. There is little left of the European sports market.

To change that and increase interest in the sport, selected games have been played in Europe since 2007. Today it’s time again. The Kansas City Chiefs and Miami Dolphins meet at Frankfurt Stadium, and seven days later the New England Patriots play the Indianapolis Colts.

New NFL dream couple

However, expectations were exceeded within a few hours of ticket sales opening. The rush for the 50,000 stadium seats was enormous. According to the NFL, more than three million ticket requests were received for both games – a new record.

The NFL has experienced an extra boost in popularity in recent weeks thanks to Taylor Swift. With 275 million followers on Instagram, the singer is one of the most popular people in the world. She is also an entrepreneur, pop star and a role model for all age groups.

In his private life, the megastar is currently indulging in feelings of love. Featuring Chiefs star Travis Kelce. The tight end – a combination quarterback protector and pass receiver – is one of the biggest stars on the NFL scene.

Last summer there were first rumors about a collaboration between the two. But since Swift sat next to Kelce’s mother Donna in the stands at the end of September and cheered on every successful action of the Kansas City Chiefs, the American sports public has gone crazy.

Taylor Swift a stroke of luck

Kelce’s popularity numbers are through the roof. His jersey sold 400 percent more and no footballer gained more followers on social media. But his private life remains his own. Even one day before the game against the Dolphins, Kelce dodged love questions at the press conference.

But the NFL skillfully abuses the connection. She floods her social media channels with posts about Swift, her songs playing in the stadiums and her TV spots during commercial breaks. There is a smart marketing strategy behind this. The audience, which is largely male and over 50, is meant to be rejuvenated – and feminine.

The league has struggled for years to attract more women. In this regard, those in charge now see Swift as a windfall that the NFL uses skillfully. And so it is not surprising that the Taylor Swift hype is now also spreading in Germany. However, she will not be in the Frankfurt stadium on Sunday. (Gentlemen)

Source : Blick