New job for ex-DFB manager: Bierhoff switches from football to football

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Oliver Bierhoff returns to the sport more than ten months after his retirement as director of the German Football Association (DFB) and becomes an advisor to the New England Patriots of the American professional football league NFL. The 55-year-old will support the Foxborough, Massachusetts-based franchise in its expansion activities in Germany, Austria and Switzerland. The club announced this on Thursday.

“American football is a great sport and the best entertainment,” said Bierhoff, a longtime fan who “loves the passion, athleticism and excitement of this game.” Particularly in the German-speaking market, he sees “great potential to make American football and the New England Patriots even more popular.”

Bierhoff should boost the Patriots’ marketing

Germany has been a so-called ‘home market’ for the Patriots for two years, who play against the Indianapolis Colts on November 12 in Frankfurt. New England won the Super Bowl six times with quarterback superstar Tom Brady, who has since retired. “Business Advisor” Bierhoff will bring his experience “in building professional structures and industry knowledge”, especially in the areas of marketing, brand management and business development.

Bierhoff left the DFB at the beginning of December after the debacle at the 2022 World Cup in Qatar. The contract of the former national striker, who worked in responsible positions at the association for eighteen years, had been terminated. (AFP)

Source : Blick