Roger’s pit stop: Alpha Tauri leaving soon – is Adidas coming?

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The advertising campaign with the Italian fashion label of Austrian energy drink giant Red Bull was a failure. Alpha Tauri was a commercial flop. And in the World Cup standings, Toro Rosso’s successor team achieved rankings 7, 6, 9 and now 10 in the World Championship. So they came to the bottom for the first time.

“That will change in the last eight races. We will not come last,” said new CEO Peter Bayer (52) in Singapore. The all-rounder from the Bregenzerwald (“half of my family members live in Zurich”) already holds the scepter. Bayer replaces Tyrolean Franz Tost (67), who has worked at Toro Rosso since joining the GP in 2006, as CEO.

What is the name of the new team?

And with Vettel (2008 in Monza and Gasly 2020 also in Monza) he was able to celebrate two victories. Bayer, previously involved in the America’s Cup with the Snowboard Association and in recent years Secretary General of the FIA, knows the business. At his side, Laurent Mekies (46) directs the events on the circuits.

The Frenchman was recently released as sporting director at Ferrari. What is the name of the new team? The name of the Hugo Boss fashion house has been circulating in the rumor world for some time. Bayer laughs: “They are also involved in the new project. But the new name is much bigger!” It probably concerns the sporting goods giant Adidas.

Alfa-Sauber must dress warmly

But more importantly: Red Bull finally wants to give the team from Faenza more support again. If the Singapore team’s hunt starts with just three points, Haas-Ferrari (11 points) and Alfa-Sauber (10) are yet to tremble.

Source : Blick