Pure showmanship with a deal with a new sponsor: Alisha Lehmann as the only woman in the elite circle

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The sports drink Prime is taking the world by storm. It was launched in early 2022 by the two social media stars Logan Paul (28) and KSI (30), real name Olajide Williams Olatunji, and has since been the fastest growing sports drink in the world. In the first year alone, the two stars earned more than $200 million.

And the social media stars also assert themselves when it comes to sponsorship. They have already closed mega deals with the football clubs Arsenal, Barcelona and Bayern Munich and got ManCity’s super striker Erling Haaland (23) as the figurehead of men’s football. In women, this role is now played by the Swiss Alisha Lehmann (24).

Necklace and wad of money as a greeting

As Paul, KSI and Lehmann themselves announce in several Instagram posts, the Swiss is now part of the ‘Prime Team’. She is the first footballer to be counted among this elite circle.

The trio posted two clips online. On the one hand how Lehmann skillfully shoots a bottle from the bar and on the other hand how Paul and KSI presented her with a beautiful necklace with the Prime logo and several bundles of money as a ‘signature bonus’. Pure spectacle!

270,000 francs by mail

The deal will probably make Lehmann a lot of money in other areas as well. Because the Aston Villa player is the most popular footballer in the world with over 15 million Instagram followers. A post on her account is worth about CHF 270,000. (byl)

Source : Blick