Categories: Sports

18 million for FCB star from Porto-Kesseli: why has promoted Burnley so much money for Amdouni?

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After the top season at Basel, the switch to England follows: Zeki Amdouni (right, against Sions Poha) is ready for the island, Burnley picks up for about 18 million euros.

The departure of Basel star Zeki Amdouni (22) in the Premier League to Burnley seems to be a foregone conclusion. The striker was absent from FCB training on Tuesday and completed the medical tests on the island. According to the “Basler Zeitung”, the English pay about 18 million euros for the Geneva. A huge amount.

Even a renowned Serie A club like Lazio Rom, which is also interested in Amdouni, finds it difficult to handle such a transfer, as do many German or French clubs. Or only if money is first resolved with player sales.

The billion-dollar contract for the TV rights

Burnley, on the other hand, is flipping through the millions for the national shooting star out of loose change. An average English club without a particularly good reputation, just promoted to the Premier League, outperforms all other competitors from Europe.

Why does an English promoted team have more money than even strong middle-class clubs in the other top European leagues? It’s because of the Englishman’s insane TV contract, which takes football on the island to a unique level.

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The latest TV deal dates from 2021 and will bring the Premier League more than €12 billion through 2024 with various sales rights around the world. The payments to the clubs are so great that even the small clubs in the league are gilded.

Burnley manages direct resurgence

Ascension, as now achieved by Burnley as champions of the championship, rings the box office. According to an analysis of the Sports Business Group by accountant Deloitte, the promotion is already worth 105 million euros in the first year. But this amount increases in subsequent years, even if they are relegated again, to 200 million, as the Premier League awards the relegated parachute payments over three years.

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Burnley only relegated a year ago, so ‘only’ gets about 55 million out of the chute. Logically, the rest is now suspended when returning to the Premier League, because in addition to the TV money there is much more money from the sponsors here. Perimeter advertising can cost ten times as much as in the 2nd division.

However, according to The Athletic, Burnley will not go crazy in the transfer market. Spending more than the equivalent of 23 million euros for a player is unlikely. Because the great revolution at the club started a year ago with the 16 newcomers. Coach and ex-top player Vincent Kompany (37) changed the playing style from rustic British to modern. Successfully. And soon with Amdouni.

Source : Blick

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