SVP campaigns – Meyer advises: exaggeration, falsification and outright lies are the backbone

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Although no. But because. The SVP was the only party that knew how to make political advertising: simple, catchy and emotional. All other politicians rely on factual persuasion to vote, but this is invariably abstract and vague and therefore leads nowhere. Even among supporters. On the contrary: I’m leftist and green, and it always annoys me how aesthetically toothless leftists and greens report their problems.

The SVP knows that the most effective way to mobilize people is to appeal to their instincts. Ideally the bottom. You have to turn people against something or someone, then they are in your pocket. This is what the great powers did before World War I, this is what the Nazis did before World War II, this is how the Republicans in the US are doing it more and more radically and shamelessly, this is how the AfD in Germany is doing it – all very successfully. Exaggeration, falsification and outright lies are not collateral damage but pillars.

The SVP argues that “gasoline-powered vehicles should be banned.” It’s not true, so what? Has spreading lies ever hurt the SVP, or is it not better for her? Donald Trump lies that all the beams in this world bend, but because of this he loses fans or inspires them, “because he says what he thinks”?

We must abandon the romantic notion that the factual has a magical revealing power. Politics is not Star Wars. The only thing that helps against the right-wing populist Darth Vaders is to argue in exactly the same flamboyant way. And exaggerate and exaggerate.

So not about “climate change” and “science”, but about “million flight and heat death”.

Source: Blick