Building a path hand in hand with generative artificial intelligence

Latest advances in Artificial intelligence (AI), especially massive generative AI models, they have sparked widespread interest in a technology that promises to transform the world.

Generative artificial intelligence offers an opportunity to accelerate innovation and improvement business processes of organizations of all sizes, with transformational potential that, according to a recent McKinsey report, could generate between US$2.6 and US$4.4 trillion in value across industries.

However, this technology also poses its own challenges, such as uncertainty in the regulatory environment, the need for global consensus in AI, optimizing user acceptance guidelines and promoting trust. The most successful organizations try to understand these challenges, risks and opportunities and are already addressing issues such as adaptation frameworks of trust and ethics.

For large organizations to be successful in adopting generative artificial intelligence, it is necessary to work on two fundamental areas. First of all, it is necessary to have a commission director at the level of the chief executive officer, ensuring that the integration of artificial intelligence is aligned with corporate goals, gets the necessary resources and fosters organizational trust.

Second, given the dynamics of AI, it is critical that companies foster a culture that thrives on constant innovation, is user-centric, and emphasizes adaptability, future skills, and fostering ecosystem collaboration.

Additionally, a dedicated team is key to driving these innovations, engaging in frequent dialogue with executives and business users. These groups serve as a key bridge, conveying expansive potential AI in tangible and impressive business solutions.

Returning to the potential impact of the generative branch, a customer-centric approach can be the difference between the success or failure of a corporate strategy based on this technology. He the real value of artificial intelligence in business is coming know how to apply it to solve specific problems and apply constant improvements to optimize the product, always with the customer as the central axis.

This potential is offset by inherent risks, which emphasize the need for solid governance within organizations. SAP, for example, established an ethics committee artificial intelligence and the global ethical policy of artificial intelligence a few years ago, which covers the implementation of artificial intelligence, ensuring appropriate transparency of implemented features, strong data privacy and an understanding of potential biases and harms that need to be mitigated, thus fulfilling its commitment to human rights.

Given the nascent state of this technology, the onus is on organizations to adopt a culture of constant innovation and harness its full potential. As demonstrated with industry leaders such as Microsoft, Amazon, Adobe and Tesla, a proactive approach is essential.

Creating a culture of innovation

In the dynamic world of GenIA, ensuring talent readiness is key. Companies must continue to take strategic steps in reskilling and upskilling.and your workforce on stay innovative. In fact, one of the most Important for the 21st century will be knowing how to interact with generative artificial intelligence for optimization results. For example, Adobe was a a proactive company on this front, offer AI-focused training modules to ensure your teams are ready for he changing technological landscape.

In addition, exercises like hackathons serve as incubators for innovation, fostering new AI ideas that establish a culture of continuous learning and innovation. The future of this technology lies not only in algorithmic advancements, but more critically in how organizations innovate to make a real impact in the world. It is about creativity and innovation that opens up new dimensions that were previously considered unattainable.

We are crossing a new frontier as humanity, still unknown, from a personal point of view, more than ever I prioritize learning, reading and better understanding what these changes mean. In this way, we will build a base based on knowledge, so that we can be positive guardians on this new journey from each person’s space.