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This year the Walt Disney Company celebrates its 100th anniversary. Does he have a reason to celebrate? Over the past two years, the share price has fallen more than 39 percent. To make matters worse, Florida has also revoked the special rights to the Disney World theme park, and patent protection for the original 1928 Mickey Mouse (minus the hat and gloves) is set to expire next year. Shareholders are not surprised.
The company had the best intentions when it sent sweet Minnie to the tailor and Snow White to the solarium. Hormone therapy is probably still being discussed for the Seven Dwarfs; in any case, in the future, two of them may become gay, one transgender and one disabled. And everything is beautiful and colorful. This will be at least 48 dwarves.
It’s a mystery to the marketing department why they don’t just create new stories with woke characters. It wouldn’t bother anyone. So was missionary zeal stronger than market research? Almost all online polls show that both Mickey Mouse and the audience reject indoctrination. You pay for entertainment, not education.
You have to be obsessed to produce something that won’t make it to market. The old rule is that if you want to reach the masses, you should not be political. Every Facebook user can sing a song about it. Also Anheuser-Busch, Adidas and many others.
Now, in its anniversary year, Disney has had to report to the US Securities and Exchange Commission (SEC) that it has made mistakes in its policy direction: “We are exposed to risks associated with misalignment with the tastes and preferences of the public and consumers in entertainment , travel and consumer products, which impacts demand for our entertainment offerings and products, as well as the profitability of our overall business.”
This week, Walt Disney is discussing a merger with Reliance Industries, India’s largest private company. But Disney will likely have a problem with blackening there because more than 65 percent of Asian women use skin lightening products. Will a documentary about Nelson Mandela feature a white actor?
Merry Christmas, Woke Disney.
Claude Cueny (67 years old) is a writer living in Basel. In this column, Kueni says goodbye after six years as a columnist.
Source: Blick
I am David Miller, a highly experienced news reporter and author for 24 Instant News. I specialize in opinion pieces and have written extensively on current events, politics, social issues, and more. My writing has been featured in major publications such as The New York Times, The Guardian, and BBC News. I strive to be fair-minded while also producing thought-provoking content that encourages readers to engage with the topics I discuss.
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