Positioning for brands

The last few years have set a strong precedent for the era innovation and digital revolution, day by day we witness the exponential progress and leaps that technology has taken and what it has represented for the market, bringing with it new tools and content that invite people and companies to expand their horizons. The reconstruction of business models meant the end of i the beginning of trends that have forced companies, brands and entrepreneurs to evaluate their next steps.

Among the new business models that redefined the new consumer normalitythere are digital supermarkets that have arrived as a trend-setting tool, either with new brands, various product, simplicity or practicality.

He impact on the economy of this functionality It is in the exhibition of new product options, as a viable tool for brands looking for growth to use digital supermarkets as a virtual display gondola, with less investment in marketing, compared to what they usually invest. which enables a series of savings and enhancement of the new sales channel.

digital supermarkets they have diversity of products, which unites the manufactured and distributed by both large, micro and small businesses, allowing them to reach new markets that cannot necessarily be reached through large chains. PedidosYa Market currently has more than 4,000 products available that are evaluated and selected according to consumer trends, what they want and need in their daily lives, making it the fastest digital supermarket and a wider range of products for all tastes and budgets.

In Panama use digital supermarkets It has grown exponentially, serving as a highly functional tool that many Panamanians have opted for, allowing new brands and entrepreneurs to showcase their products, improve their position and reach other consumer profiles.

It is significant that since the opening of the first OrdersYa marketplace to date we have achieved growth of more than 60% in orders, carrying efficiency, speed, practicality and new products to our consumers, who are increasingly realizing that it is more practical, faster way and efficient for shopping at the supermarket.

Although changing consumer habits is a path that few dare to take, we believe that we are in an era of innovation, so as leaders it is in our hands to take the risk and take advantage tools that new technologies they provide us. We believe that digital supermarkets They are the ideal tool for exploiting new territories, and we also understand that we will be the first to develop any new technique that might emerge to revolutionize normalcy again.

It is our duty to take risks and dare to explore new paths that, although unknown, we know that s dedication and commitmentBy implementing ideas well and seeking efficiency in work, we can generate incredible results and satisfy our clients. The author is the manager of PedidosYa Market Panama.