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Everything has gotten more expensive over the months. In supermarkets as well as in discount stores. However: In April, consumer prices in Switzerland remained stable compared to the previous month. Now Coop stands out for its large-scale advertisements: “We’ve lowered the prices of over 200 branded products.” Lidl also advertises “XXL savings” days. Pure price cosmetics from companies’ public relations departments?
In any case, news like this gives price-conscious consumers hope that high food prices will eventually fall again. The inflation rate for May is not yet available, but something is clearly going on on the price front. “The wind has been turning for a few weeks and the situation seems to be easing a bit,” said Migros spokesperson Marcel Schlatter.
However, there has been no significant relief in inflation so far. Since the beginning of the year, there have been price increases rather than discounts in the orange giant. This is also the case for discount subsidiary Denner, as spokesperson Thomas Kaderli confirmed upon request. “We will continue to negotiate with our suppliers,” he promises.
Denner’s standard range includes more than 2,000 products. Since the beginning of the year, those responsible have permanently reduced the price of 250 products. This corresponds to about 13 percent of the range. Examples: Toffifee is now 2 francs, 20 inches cheaper than before. The price of the Emmi cup drink, Caffè Latte, fell 5 cents to CHF 2.10. Their own brand of egg spaetz was 50 inches cheaper. New ones cost 2 francs.
Spokesman Mathias Kaufmann said 150 price reductions have come together at discounter Lidl for products “most obviously in cold delicatessen areas such as salad dressings and Birchermüesli, in cosmetics and cheese”. Lidl – also with its 2,000-day range – can’t afford “inefficient distribution and expensive marketing”, the spokesperson can’t resist a tip about two major distributors.
At the same time, we still face high raw material and energy prices at the moment. “Individual products can also become more expensive,” says Lidl’s Kaufmann.
Aldi is on the same page. But he says: “Where there is a cost advantage, we naturally pass it on to our customers.” The cost of shipping and packaging also causes price uncertainty in the retail trade.
As a result, food will not be cheaper overall in the coming months. On the other hand, competition among major players continues to provide selective price reductions. If one advances, the other will follow. Hopefully this happens faster than what happens with gas station operators when the price of oil drops.
Meanwhile, all retailers surveyed are feeling increasingly demanding for cheaper products such as M-Budget, Prix-Garantie and discounters’ own brands. “As a result, price has often become more of a focus for our customers,” says Lidl spokesperson Kaufmann.
In addition to 200 branded products, Coop also discounted 60 out of approximately 1,500 products in the Prix-Garantie series. For example, a package of freshly baked rolls included 17 percent to 1 franc.
Coop does not answer questions about the extent of the price increases. With between 5,000 and 40,000 food and non-food items, the standard range at the Basel wholesaler is significantly wider than at discounters or village shops, depending on the size of the point of sale.
Volg belongs to the latter. “The situation in the price market has stabilized,” hopes spokesperson Tamara Scheibli. But it doesn’t explain everything. After all, price reductions for paper products and bread are expected by mid-year.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
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