Patrizia Laeri’s financial platform for women said to be worth 16 million

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Mass investment has been going on since Monday. Former “SRF Börse” host Patrizia Laeri (46) wants to raise money for her financial platform ElleXX. The initial target of 1 million francs has now reached 90 percent. The second hurdle is 3 million. Anyone who wants to invest is buying stocks for the finance and women-centric platform. Investors must purchase at least two shares worth CHF 272. One share is worth 136 francs.

Sales should increase rapidly

There are 117,640 shares of ElleXX in total. A maximum of 18.8 percent of these are sold as part of crowdfunding. This continues until the end of May. At a share price of 136 francs, this means that Laeri’s company is worth 16 million francs, the online portal tippingpoint.ch writes. So how does this high rating come about? The ElleXX platform sold just CHF 180,000 last year.

There are other companies that are valued in this order of magnitude. An example is the company Parkn’Sleep, a parking app for campers. Valuation is 125 times greater than sales. And even at financial company Invoya, the value is 100 times higher than turnover. That’s why both companies are valued even higher than ElleXX.

According to Tippingpoint.ch, Laeri had a probability report prepared by Zurich startup boutique BV4 for evaluation. 1 million sales are projected for the current year – more than five times what it was in 2022. In 2026, sales will already be 26.3 million francs.

rating is justified

According to BV4, the rating is in the upper range and is considered ambitious. However, the assessment is justified. If Laeri’s platform actually writes 1 million sales this year, the valuation is at least half justified. However, it is not known how the company is doing this year.

ElleXX currently spends more money than the company produces. Therefore, the company needs additional funds. According to BV4, Laeri can continue to run the company with its current cash position for a “reasonable period”.

At Blick’s request, Laeri shares the allegations. ElleXX announces that the company and independent testing organization BV4 are behind the company valuation. The Oomnium platform, which carries out the mass investment, is also the only platform in Switzerland where start-ups are controlled by an external organization.

Source :Blick