Categories: Market

Google’s advertising business shrank in the last quarter

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Google earned less from ads last quarter. (archive image)

Austerity measures, such as laying off thousands of jobs and giving up office space, also cost parent company Alphabet $2.6 billion, the company announced on Tuesday.

Advertising around web search and core business revenues rose 1.8 percent to $40.36 billion. YouTube’s ad revenue fell from $6.87 billion to $6.69 billion.

Alphabet’s consolidated sales rose 2.6 percent to $68 billion (approximately €62 billion), thanks to significant growth in its cloud business. These are not the growth rates that investors are used to. But the stock temporarily gained about four percent in after-hours trading after Alphabet announced a share buyback of up to $70 billion.

As a result, Alphabet made a good $15 billion quarterly profit, as the group also announced. This was 8.4 percent less than a year ago.

(SDA)

Source :Blick

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