This is how Swiss companies can score points with young employees

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As if the shortage of skilled workers wasn’t enough, employers will face particularly demanding workers in the future: Generation Z. This generation in Switzerland will provide more workers than baby boomers born between 1946 and this year, according to new federal estimates. year and 1964.

If companies don’t want to face an even more serious staff shortage anytime soon, they must adapt quickly to the needs of Generation Z.

More fees alone are not enough

For example, feeding at higher wages only works to a limited extent. An international study by the consulting firm Deloitte concluded that Gen Z put less emphasis on wages when choosing a job than previous generations.

Swiss labor market expert Tino Senoner (62) confirms this impression. The head of recruitment platform Dynajobs says: “For someone to change jobs for this reason, the salary needs to be more than 20 percent.”

Kindergartens and flexible working hours

For example, work and family harmony is more important: “There is a need for crèches nearby, and there is flexibility in working hours and at work,” explains Şenoner. Also, Swiss people want to work fewer and fewer hours per week. More work can now be done in less time, thanks to productivity gains. In any case, baby boomer Senoner denies the prejudice that Generation Z shy away from work: “This is not true!” Instead, it calls for greater understanding between generations.

Companies that do not hold back from digital change will win. “Generation Z members are the first true digital natives. Andreas Beerli, 38, an economist at the Center for Economic Research (KOF) at ETH Zurich, explains, “They didn’t just get to know the mobile phone during their education, they grew up with it.” shows that they are attractive employers for

Fight against climate change or for equality

It’s not easy for Swiss SMEs to keep up with Google & Co. in terms of technological agility. But labor market expert Tino Senoner also sees opportunities for them to earn points with Generation Z. For example, by giving more freedom to their employees or defending their values. Fighting climate change or fighting for equality may be more important to a Gen Z than salary when choosing a job.

“I can see companies especially with traditional customers recognizing the problem and looking for a solution,” Senoner says. And he emphasizes: “The generational change that is occurring now is the most important for a very long time.” Because by 2030, demographic change will worsen the skilled worker shortage in Switzerland. Senoner: “A company can no longer let people get away with it.”

Source :Blick