This watch is as expensive as a house

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The second-hand market is becoming more and more important for watch brands. This shows how relevant a brand is. Similar to other luxury items, the price is sometimes higher than the retail value. The watch is an investment tool.

The Swiss market leader, Rolex, plays an important role in the second-hand market. This can be seen, for example, when a large number of Rolex watches are offered for sale at particularly impressive prices during a sales event at the Monaco Legends Auction, which took place over the weekend in the Principality.

One stands out: a “Yacht Master” from 1992. Expected selling price: between 1 and 2 million euros.

Definitely a unique item

This is surprising considering that although the “Yacht Master” has been in production since 1992, it is in mass production. But this watch is absolutely unique: it was given a prototype built by then-Rolex CEO Patrick Heiniger (74). . Heiniger commissioned the watch to celebrate the production of Rolex’s 10 millionth chronometer certified movement. That’s why “Dix Millionième Chronomètre” is written on the dial. The gray dial is embellished with blue sapphires and diamonds.

This watch was designed exclusively for Heiniger, while other watches were awarded to famous people on the occasion of a “stopwatch anniversary” – for example, the 50,000th, then British Prime Minister Winston Churchill (1874-1964). A real prototype without a serial number. The third Rolex CEO remained in the post until 2008. The provider in Monaco is said to be a descendant of Heiniger.

A sales value of one million euros is guaranteed by the auction house. However, the final price paid can be significantly higher. The sales record for a modern Rolex is currently $3.27 million. A buyer turned this down for the Daytona 16561 with a lapis lazuli dial in 2020.

Source :Blick