Categories: Market

Musk brings measures to Substack

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Twitter owner Elon Musk has taken over rival blogging platform Substack. (archive image)

A few days ago, Substack announced a service called Notes that could rival Twitter. On Easter Monday, restrictions were largely lifted after criticism.

With Substack, anyone can publish their texts and also market it as a newsletter on a subscription model. Among other things, some well-known journalists became self-employed and made money with subscriptions. The authors used Twitter to direct their followers to their Substack posts.

Twitter users have noticed that posts linked to Substack over the weekend cannot be retweeted or liked. The links themselves were hidden behind an elaborate warning that they were classified as potentially unsafe. However, at the end of the notification, a small clickable link said “Ignore this warning and continue”. If you searched Twitter for “substack”, the platform’s account was not displayed.

Musk, the owner of Twitter, initially wrote on Twitter that it was incorrect to describe the procedure as a block, as the links were eventually accessible. He also claimed that Substack was trying to steal large amounts of data from Twitter for Notes. Substack founders dismissed this as a backlash. Many users criticized the steps for patronizing an opponent.

The restrictions were largely lifted later on Monday. Twitter-only search initially continued to hide the bottom stack account. Substack emphasized that Notes is not designed as a competitor to existing online networks, but as a new place in a subscription platform.

Tech billionaire Musk paid nearly $44 billion for Twitter, and after falling sales, he’s trying to grow his business with subscription revenue, among other things.

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Twitter also had a newsletter platform called Revue, but it was shut down after Musk took over in the fall. Many Revue users later ended up on Substack.

Twitter had already tried to restrict connections to other online platforms in January. Among others, Facebook, Instagram and Twitter alternative Mastodon were also affected. The move was quickly reversed after heavy criticism.

Bottom stack limitations have also caused a rift in the Musk camp. US journalist Matt Taibbi, who was hired to access internal Twitter records to expose alleged abuses and government censorship on the platform prior to Musk’s acquisition, announced that he would prefer the Substack entity to Twitter. Musk later unfollowed Taibbi’s profile. (SDA)

Source :Blick

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